A story of creating a design org from scratch

Equinix is a company you've probably never heard of, but if they disappeared tomorrow, the entire internet would collapse.

They own most of the facilities around the world that internet traffic goes through. Back in the day, companies would have their own servers and data centers. As the demands on big data grew, it no longer became sustainable to run it all yourself, so they offloaded it to an external provider. 

All the companies you associate with cloud and data -- AWS, Google Cloud, Rackspace, Akamai -- they all host their data in Equinix facilities.

So how can a company this large be completely under the radar? The big problem Equinix has is that they have trouble explaining what they do. 

And that's where I come in.

What I did

I'll add this as the story unfolds.....