Summary: Good clients don’t want you to do what they tell you — they want you to listen to what they say, then use an insight-driven design approach to give them what they really need.
The students I teach at General Assembly work with real companies at the end of their bootcamp. Something I hear them say over and over when I dissect their designs, is “The client asked for this” or “It said so in the brief”.
This is a phenomenon you don’t just see among fledgling designers: designer meets with client. Client asks for a specific solution— an app, a specific layout, to please “make it look like Apple “— and the designer nods and does what the client asks. No research insights, no talking to users, just following the client’s wishes.
It’s the wrong approach.....